Hi, I’m Thiago Fontes
I am a UX Researcher and product strategist based in London. Currently, I work at WhatsApp, leading research and UX strategy for Generative AI for WhatsApp Business.
I specialize in developing product strategies that prioritize the needs and preferences of users while also being commercially successful. My main areas of interest are GenAI, Financial Services, and emerging markets.
This is where I share my experience and writings.
You can also find me on LinkedIn.
About me
I'm a seasoned UX Researcher
With over a decade in user research and innovation, I'm currently driving research and UX strategy for WhatsApp’s Generative AI portfolio. My journey has seen me lead projects for the likes of Apple, Spotify, and Netflix, positioning me as a trusted Lead Researcher, especially in 0-1 markets and product spaces.
I'm a strategist with a global impact
At the forefront of user-centric UX strategies, I've made significant contributions to WhatsApp’s expansive user base, where my work on WhatsApp Payments and conversational banking has impacted millions of users,
I'm an entrepreneur and mentor
Beyond research, I've ventured into and built two successful businesses spanning Crowdfunding, and Gamification. My passion extends to mentoring – whether it's guiding startups or coaching junior team members and associate researchers at Meta.
Let's Connect
I'm always open to collaborations, discussions, and new opportunities. Feel free to reach out on LinkedIn.